Digital Marketing is the way to promote your business online through the use of internet and target potential customers. Digital marketing uses digital channels such as social media, website, search engines like google to promote their products and services. everyone is using internet today, it is a great opportunity for businesses to market their products and services digitally which provide global reach and It gives effective results. People are showing interest in mobile phones than tv so brands and businesses are also focussing more on digital marketing rather than traditional marketing.
Importance of Digital Marketing?
Earlier, people used to market their products and services through television, newspaper and radio which were very expensive. Small businesses could not afford such marketing channels and could not advertise their products. On the other hand, digital marketing is really cheap. All the users and viewers are on their mobile phones nowadays and it is the best opportunity for businesses to market their products and services. You can advertise your products at very low cost and it provides you with targeted audience who are interested in purchasing.
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Types of Digital Marketing
There are many ways by which you can do digital marketing. Let us discuss all of them in detail:-
Search Engine Optimization (SEO)
Search Engine Optimization or SEO is optimizing your website in such a way to rank it higher in search results. We need to optimize our website properly to increase user experience and also rank high in search engine result pages. Search Engine Optimization or SEO is organic way of increasing the website traffic without investing money. It increases the long term traffic of the website rather than instantly promoting it. In seo, you create quality content and use good images with proper alt tags. Seo is of two types:-
On Page Seo is optimizing your website properly. In on-page seo, we create good quality content, insert good and attractive images with proper alt tags. We write relevant title, meta tags and description so that search engine gets to know what your post is really about, internal and external links and schema. When search engine bots crawl our website pages and find everything to be well optimized it starts ranking your website’s pages in search results which brings a lot of traffic to your website thereby increasing your business.
Off-Page Seo is the work done outside of your website. When you leave the url of your website on other websites, the visitors of that website will click on your url and reach your website. We choose high da and pa websites for creating backlinks and the power that we get from those websites is known as link juice. Off Page Seo increases the authority of your website by which search engine thinks the website to be genuine and valuable and it increases its reach and ranks it higher.
Social Media Marketing
Social Media Marketing is effective digital marketing as most of the people use social media and marketing your products on social media platforms like instagram, facebook or youtube can bring effective results. You can create regular content related to your business on various social media platforms. Regular posting of content will increase your social media followers and eventually will increase your business. If your social media marketing is properly targeted, it can increase your sales as well as grow your business. For example, if you want to sell cosmetic products then marketing on instagram might be a good option as most of the instagram users are youth and girls scrolling instagram will show interest in buying makeup products.
Pay Per Click
Pay Per Click or PPC is a paid marketing in which you have to pay for promoting your product or service. It means you are paying for every single click on your ad. When you run a PPC ad, your product is promoted and shown on the top of search results and if a user clicks on your ad, you will pay for that click. This ad runs only till the time you are paying and when you stop paying the ad also stops.
Benefits of Digital Marketing
- Digital Marketing provides you global reach and you can market your products or services globally. You can do digital marketing nationally as well as internationally just by comfortably sitting at your home.
- Digital Marketing is done at a lower cost and is really cheap as compared to traditional form of marketing. Earlier people used televisions, newspapers and radios to market their products which were very expensive and unaffordable by small businesses but digital marketing is really cheap and even small businesses can use it to promote their products.
- Digital Marketing is easy to understand One should learn digital marketing and start implementing it, the proper digital Marketing knowledge increases and you get experienced in creating proper strategy for your campaigns.
- Digital marketing is more effective than traditional marketing as it provides you with properly targeted audience and potential customers. You can choose audience interest and geography to whom you want your ad to show. So, you can target customers having interest same as your product.
- Digital marketing provides you with proper analytics of your ad which allows you to see the performance of your ad campaign. You can see the location, time, gender, etc. of your customers so that you can optimize your future campaigns to make them more effective and avoid any mistakes. Proper analytical research increases the results of your ad campaigns.
Know More: About Digital Marketing with other sources
- Digital marketing will provide you more audience as everyone uses phone and internet these days and when you promote your product or service digitally, it will increase the audience to which your ad reaches.
- When you run an ad or a campaign, you pay when someone clicks on your ad. So, digital marketing charges you for the results (clicks). You pay only when your ad gives you results as we discussed in PPC which was not possible with traditional forms of marketing.